Pricing page clarity check
For people who just read our pricing page: whether it was clear to you, not whether the price is right.
The conviction read: a page can look clear to the team that wrote it and still leave readers unsure. The spread on 'what I would end up paying' finds confusion that the sign-up count only shows as people who never came back.
What's in the template
- I could tell which option fits someone like me. puck
- The differences between the options were clear. puck
- I could work out what I would end up paying. puck
- Nothing on the page felt like small print. puck
- The page answered my main question. puck
- I would feel confident choosing an option from this page alone. puck
Questions about this template
Does this ask people whether the price is fair?
No. Every item is about whether the page is clear. If you also want to know how people feel about the price itself, ask that separately so the two reads do not blur.
Who is the right audience for it?
People who have not bought yet and are meeting the page for the first time. Existing customers already know the answers, so their answers will make the page look clearer than it is.